What is On-Page Optimization?
In seo services, there are two major points to attend,
- On-page Optimization
- Off-page Optimization
On-page Optimization is a refers to all activities like, Meta Title, Meta Description, Meta Keywords, â€œHâ€ Tags, links, Alt Text etc. & all are done on your landing web pages. These activities have great importance on seo ranking if all are attended perfectly. So best seo company in India does this part of seo services very carefully.
Factors for On-page optimization:
- Web page content
- Content which are linkable
- Page Titles
- Page URLâ€™s
- Images Alt text
Web page content:
Content of the web pages are very important to search engines. It should be such that visitors can reach to your website to read them & as well as it should be valuable to search engines too. Professional provider of the best seo services in India always alert about high quality webpage content.
What is High Quality Content?
Content is treated as good, if it meets readers demand & also linkable. All contents should be fresh & unique. Content should be engaging, informative, based on statistics & along with quality images to get best response. Top seo companies in india are very much focused about that matter.
As a top seo company in india, first focus is that it should be very informative & linkable, so that readers can get enough information about any particular topic.
Important points to maintain it,
- Uniquely Valuable
- Keyword Targeted
- Provides UX
- Bot Accessible
- Built to share Social Media
- Authorship, Meta data, Schema etc.
- Multi Device compatible
Title Tag is the second most important factor for on-page optimization. It is technically called â€˜Title elementâ€™ of a document. It is used by search engines for SERP & also for social sharing. It creates values in three areas, like relevancy, browsing & SERP. So best seo company in india is serious about this title tags.
Format of Title tags:
â€œPrimary Keyword – Secondary Keyword I Brand Nameâ€
Google displays first 50-60 words of title tags but it is recommended to keep it within 55 words.
Why Title tags are important for SEO Services?
Title tag is an important text as described as on line document. It appears in three key places, browsers, SERP & external websites.
As a Best seo company in kolkata, follow these important tips for Title optimization as stated below,
- Maintain the length of Title tag:
Title length is a vital issue for on-page optimization in seo services. It is highly recommended to maintain 55 words length, otherwise it may cut off. Focus & LSI keywords are used to achieve good ranking in search engines.
- Placing of Keywords:
From previous experience, it is recommended to put keywords to the start of title tags. It will help you for ranking & all gets more clicks.
Place your Brand Name at the end of title tag. For less reputed brand it is advisable to put at the end of title but for reputed brands put your brand name at the starting of title tags.
- Emotional Impact:
Title should be an appealing & emotional impact too. Use some great responsive words like, Great, How to…, Tricks etc. to get good results.
Web page URLâ€™s should be relevant to the topics & also related to dedicated web pages. If you have a website company page in your website, then the targeted page URL would be like, www.abcd.com/website-company
Image Alt Text:
Always use image Alt text for on-page optimization. It helps a lot for achieving ranks & visibility.
Keywords planning & their utilization are the two main factors for on-page optimization.
- Keyword planning:
Keyword planning is the backbone of on-page optimization. First find out the set of keywords, which is really important for on-page seo.