WHAT IS ONLINE ADVERTISING? It’s a marketing strategy which includes using the Internet as a resource with the purpose to send a message directly to the consumers. The growth of Internet advertising started in the 1990s when in 1994 the world saw the first banner advertisements. Small and large businesses had an intention to promote […]
Category: Digital Marketing
What is Affiliate Marketing & How Does It Work?
Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. The most common question I hear is related to how companies track the record of who is sending the traffic and making […]
Linkbuilding vs. Content Marketing
In the online marketing world, there are many different ways that you can attract the audience you need to grow your business. There are several schools of thought on how to best achieve company growth through the Internet, and two of the most commonly-used tactics are link building and content marketing. Each has their own strengths […]
3 WAYS TO THINK LIKE YOUR CUSTOMER FOR DIGITAL MARKETING SUCCESS
Sometimes, the most valuable things cannot be measured. Gone are the days of a brand’s marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as it’s based on assumptions. As our CEO Dan Carbone once put it, “It’s really just guessing and testing”. However, the secret to […]