Thanks to new technological advancements users start consuming video content in a brand-new way. Many people want to lean back with other tasks on a smartphone and watch shows at the same time. The second screen represents a laptop, smartphone as well as tablet used by viewers at the same time when they watch videos on the first screen. As a rule, the first screen is a TV or a computer. Interactive mobile applications help viewers which sharing information connected with a show.

In many fields like sports events, second screens open amazing opportunities for brands as well as broadcasters and media businesses. People prefer to watch such events live and this fact represents an outstanding chance in the development of top-notch second-screen apps, which will be definitely successful.

FOLLOW THESE RULES IN ORDER TO DEVELOP THE BEST SECOND-SCREEN APPS:

• Your app must be consistent with the first screen. It’ll increase the engagement of more users.  Make sure your app will be properly tailored to the first screen.
• Create valuable content. In order to achieve this goal, you have to think about which value you are intended to present for users. They will be satisfied only if they receive what they want and it couldn’t be achieved in any other way. The main rule here is to be as much creative as you can, developing your second-screen app.
• Make sure your content is easy-to-use. You should create a seamless second-screen app and for this purpose, it’s advisable to include integration with social media.
• Add some exclusive information, photos, and video to your app. It’ll make it more entertaining and fun.

 

THE MOST WIDESPREAD SECOND SCREEN ACTIVITIES

According to researchers, it was found out that users need second screens for conducting the following activities:

• Learn more about the event or content they watch;
• Combine few activities especially during ads;
• Be engaged in discussions and various quizzes in social media connected with the show.

Viewers prefer to spend their time during commercial breaks for checking e-mails and visiting social networks like Facebook, Twitter, etc. They use second screens for shopping online and texting or calling to someone. Researchers showed that they perform tasks related to their work, read various posts and articles as well as look for information about advertised brands and products.

All users have active or passive second-screen experience. Active includes playing games when passive means spending time for searching additional information. Creating second-screen apps is really beneficial for brands and businesses, advertisers and content providers. The opportunities, which second screen apps provide, are endless.

ADVANTAGES OF SECOND SCREEN APPS FOR BUSINESSES:

• Broadcasters are able to let viewers find information about actors and players, etc;
• Viewers can take part in the show by means of various quizzes and polls;
• They can share their opinions concerning the show together with other viewers;
• The audience can buy advertised products, which were shown on the screen.