It usually happens when website owners notice high bounce rates, however, their conversion rates remain low. First of all, it’s necessary to check whether everything is ok with unique text and SEO, whether there are calls to action. In case you don’t have problems with all of this, you have to deal with the user experience. Your website should work for your customers first of all. When you measure your website’s usability it’s necessary to take into account a number of important things. You’ll have an idea about the interaction between users and the website. On the Internet, you can find a number of fantastic tools in order to test and estimate UX.
WHAT ARE THE METHODS OF USER EXPERIENCE ANALYTICS:
- Website&Device Analytics of the (you’ll find out about device preferences, target demographics as well as about click paths)
- Business&Sales Analytics (thanks to information about business and sales you’ll know which strategies are working and which ones are not)
- Competitor Benchmarking (highlights your strong areas and which ones should be improved)
- User Experience Checklists&Heuristics (It is used for knowing how your website design could be improved)
- Users Experience Trends Assessment
TO ANALYZE USER EXPERIENCE YOU NEED TO KNOW:
- Where most of your users click
- What they bounce off
- What they convert
- How often they do this
Want to find out about users activities on the website? Then choose Google Analytics. It’s free and provides various data.
Study how your website looks like when visitors browse it. UserTesting is a perfect tool, where you can specify which user profiles will be tested. One more advantage which is offered for you is connected with the ability to observe video in a real-time, which highlights test participants who use the website.
Choose this tool for testing conversion rates as well as UX. With the help of UsabilityTools, you’ll have an access to see the activity of clients and run A/B tests. Your website won’t be good without proper testing. A/B testing is able to improve effectively website’s conversion and UX.
This tool is considered one of the best in the market, which provides an opportunity to watch videos, which present how user experience the website. Choose it to find out which your pain points are and fix them. It’ll lead to increase conversion rates and to the growth of your business.
It provides an access to user research panel and to analyze the activity of your clients. With the help of Usabilla, you can create feedback forms. Usabilla will help you to gather customers’ feedbacks and know more about their satisfaction concerning website using.
The best way to analyze user experience is to find out how real users use your website. Remember your users to leave a feedback. For this goal, it’s possible to use various surveys. If you want to include surveys on your website, use the following tools: