Local SEO Services is meant by that sort of promotional work with the help of SEO Services. In this way, any Product/Services can be presented in front of online customers how are in search of those products/services. It is very effective & trustworthy way of marketing. So Local SEO Company India gives top priority in this area.
Why is it so popular?
Now a day people do not consult much phone books or local directories. Most of them directly visit search engines to get all necessary information about local business owners. It is seen that around 45% of Google searchers are searching for local.
People have a faith in the local business that they can get local contact nos. & address also. They also like to visit the local offices to have a total discussion about product/services.
Local online Advertising Channels have a high rate of business conversion rates. It happens because, in these directories, people get all information like Business Name, Phone Nos. & Address correctly to contact/visit properly.
It is seen that at present people spend more hours on Mobile Phones than desktops. In the year 2015, it was 50% mobile searchers whereas desktop searchers were less than 50%. It is clear that local search using Mobile is more interesting than desktop.
Google My Business is a great place for local listing. Here all business information like Address, Phone Nos. business direction, location & reviews are clearly mentioned.
Almost 80% readers read the newspaper online & almost 90% customers read online reviews for having trust before buying products or hiring services.
What is NAP?
NAP stands for Name, Address & Phone Nos. It helps a lot in Local Search Results. As Google likes to show Geo-Targeted result, so it shows results from that account with local SEO services.
It is the only point where small business owners at least can compete with big companies. If you provide NAP properly in Google My Business then it will appear in a good position to visualize your business. Now Google gives a huge importance on localized for searchers. So try to collect information from local companies first. You have to be updated always on your website and as well as on different platforms to get best results. It is also called Citation.
Where should we use NAP information?
We to place NAP in actual Text manner so Google can read this info. We should not use any images for the NAP so that Google cannot read that. The NAP should be placed in contact us page or footer of pages.
For gaining trust in your business, you have to put all information in different websites & local directories. This will help to build trust in your business & also helps a lot to rank your website.
Some educational website (.Gov, .Edu etc.) are very much respected as per Google. Some reputed websites are very good for local listing as follows.
- Yelp
- Yellow Pages
- Manta
- Merchant Circles
- Foursquare
- com
- BBB
- Local chamber websites
- Industry Websites
Why is NAP consistency good for SEO?
Search Engine gives importance to that business website who can satisfy their searchers/visitors in all respect. They also trust you if you put exact NAP over the years on all websites. In this year you have written an Address & Phone no. but next year you have written an address with a little bit different way. Then Google will be confused & give your business less importance. So be careful in this point.You should not be made even a slight variation in writing NAP.